Rough.Rider is a strong hold product that is great for short course or unruly hair that is hard to hold. The ingredients are formulated to allow the hair to hold all night long. It may be applied to the hair wet or dry and will add lots of moisture to dry or damaged hair.Rough.Rider is suited to people who are no fuss about their hair (especially for men) or people who don`t want their hair to move at all. It allows you to go to the office out for dinner and then out dancing all night without a single hair falling out of place. The product suits thick coarse frizzy hair that has been cut short. It is also very easy to use.