Invented by Dr. Irwin Smigel President of the American Society for Dental Aesthetics and the father of aesthetic dentistry Supersmile is unlike any other tooth whitening or smokers toothpaste. It is the #1 recommended toothpaste by cosmetic dentists worldwide and there`s a good reason. More than any other toothpaste Supersmile leaves your teeth smooth and clean. It`s the only toothpaste that dissolves the clear sticky film (called the protein pellicle) to which plaque and stains attach. The end result? A super smile - a glistening glamorous smile that lights up a room white smooth teeth fresh breath and healthier gums. It`s the only toothpaste that dissolves the clear sticky film (called the protein pellicle) to which plaque and stains attach. A proven winner among celebrities (including Kate Moss Johnny Depp Linda Evangelista and Adam Sandler) Supersmile tooth whitening toothpaste is the #1 recommended whitening toothpaste by cosmetic dentists worldwide for maintaining bleached bonded and laminated teeth as well as natural teeth. Supersmile tooth whitening and smokers toothpaste can whiten smoking stains and discoloured teeth. It also works on crowns caps braces and dentures. So what are you waiting for? Isn`t it time to make your smile a super smile with an at home tooth whitening procedure?